In this episode of the Gamechangers podcast, I’m talking to Ariel Kaye, the CEO and founder of Parachute, the home essentials brand shaking up the industry. Ariel chats about finding production, hiring a PR team for the 3 months leading up to launch day, why investing in her team is as important as investing in new technologies, and how she used a pop up shop as a testing ground before launching her first store. As she builds her omnichannel brand, managing 70+ employees, Ariel and her team always have the customer in mind. Enjoy!
Some Things We Mention
Clare Vivier Collab with Parachute
Where You Can Find Parachute
I hope you enjoy!
Savannah x
All photos courtesy of Parachute
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