In this episode of the Gamechangers podcast, I’m talking to Alyssa Kerbel of Mini Mioche, the Toronto-based childrens' apparel line well known for their minimal, unisex basics. Alyssa talks about launching her brand exclusively to the wholesale market, gradually introducing e-commerce and ultimately finding her stride in the brick & mortar space. She talks about the power of a store as a marketing vehicle, when to ask for help, and why you should focus on profit not just growth. She shares her own experience with continually shaking things up over the last 11 years & how she pushes the brand to always get to the next level. Enjoy!
Some Things We Mention
Where You Can Find Mini Mioche
All photos courtesy of Mini Mioche
If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email firstname.lastname@example.org to chat.