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Creating an Iconic Brand & Planning Ahead

Farmgirl Flowers on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Christina Stembel of Farmgirl Flowers, the direct to consumer e-commerce site offering the most gorgeous floral arrangements in the online gift space. Christina talks about how she grew her company from her 100 square foot living room to a 30,000 square foot warehouse and a team of 100+ people. She talks about creating an idea that would have the potential to scale big, launching her company in the most expensive city in the US, and how listening to her customers through focus groups has led to some big returns on investments. She talks about the power of digital marketing to acquire new customers and how that contributed to the $23 million she did in sales last year. Enjoy!

Farmgirl Flowers on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

San Francisco Flower Mart

Entrepreneurial Winning Women by Ernst & Young

C-Suite

Capital One: Spark Small Business Card

Audible

Culture Code (book)

Dare to Lead (book)

Patagonia

Quickbooks Online

Farmgirl Flowers on the Gamechangers Podcast with Savannah Hayes

Where You Can Find Farmgirl Flowers

Farmgirl Flowers

On Instagram

Farmgirl Flowers on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of Farmgirl Flowers

Dots

Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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