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Raising Outside Capital & Where to Put Your Marketing Dollars

St. Frank on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Christina Bryant, founder & CEO of St. Frank, a premium home decor brand adored by Vogue, Architectural Digest and Oprah herself. Their products are ethically sourced and made by artisans in over 2 dozen countries. Christina talks about raising funding and outside capital, growing her product line from a single collection, the importance of trial & error and testing & iterating when building your company and she even shares her brand's high level marketing strategy and where she's putting their marketing dollars. Enjoy!

St. Frank on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

MoMA

Stanford Graduate School of Business

Architectural Digest

Vogue

Oprah

Saks Fifth Avenue

Recipe for Press (book)

Architectural Digest Design Show

St. Frank Tabletop Collection

Coral & Tusk

St. Frank Store Locations

EBITDA

Barney's

goop

Moda Operandi

St. Frank Collectors' Circle

Westward Leaning

Elle Decor

House Beautiful

Veranda

Frida Kahlo

St. Frank on the Gamechangers Podcast with Savannah Hayes

Where You Can Find St. Frank

St. Frank

On Instagram

St. Frank on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of St. Frank

Dots

Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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