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Raising $5 Million Dollars & Building an OmniChannel Brand

Pinrose on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Erika Shumate, co-founder and CEO of Pinrose, the omnichannel beauty brand that is popping up everywhere. Erika talks about the importance of researching your market and making sure you know your industry inside and out, how she and her team have raised nearly 5 million dollars in funding while continuing to stay 100% female-owned, and how they've grown their Sephora wholesale account from 20 to almost 400 stores. There's a lot to learn here, enjoy!

Pinrose on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

Convertible Note

3PL

Turn Key Solution

LinkedIn

Synesthesia

Scent Personality Quiz

Slack

Shopify

API

Eleven Rings by Phil Jackson

Leslie Blodgett of Bare Escentuals

Pinrose on the Gamechangers Podcast with Savannah Hayes

Where You Can Find Pinrose

Pinrose

On Sephora

On Instagram

On Pinterest

Pinrose on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of Pinrose

Dots

Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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