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Why to Test Your Product Before You Launch It

Oui Shave on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Karen Young, founder of Oui Shave, the company bringing you the first safety razor made for women, by women. Loved by Vogue, Refinery29, Bustle & more, Oui Shave is making waves in the shaving industry. Karen talks about how she tested her concept for over two years, proving that the market was ready for this product before diving in headfirst. She shares her decision to keep the company direct to consumer, how she attracted initial customers and press outlets to her site on day one, her killer social media strategy and the biggest financial investment she’s made so far. Enjoy!

Oui Shave on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

Estee Lauder

MAC Cosmetics

La Mer

Clinique

Bobbi Brown

Henri Bendel

The Art of Shaving

Zara

Ann Taylor LOFT

WeWork

WeWork NYC Creator Awards

Shopify Masters (podcast)

Studio Brinson

Calm (meditation app)

Oui Shave on the Gamechangers Podcast with Savannah Hayes

Where You Can Find Oui Shave

Oui Shave

On Instagram

Oui Shave on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of Oui Shave

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Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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