The Importance of the Narrative When Selling Products

Of a Kind on the Gamechangers Podcast

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In this episode of the Gamechangers podcast, I’m talking to Claire Mazur, co-founder of Of A Kind, the online website that brings you limited edition collections from some of the coolest emerging designers in the fashion, home & accessory spaces. Claire talks with me about her genuine passion for discovery, how she and her co-founder, Erica Cerulo, tapped into the importance of the narrative from day one, and how knowing your audience is key.

Of a Kind on the Gamechangers Podcast

Some Things We Mention

Of a Kind

Erica Cerulo (co-founder)

Of a Kind Stories

Of a Kind Limited Edition Collaborations

A Few Things with Claire and Erica (podcast)

10 Things (newsletter)

Professional Enthusiast (product line)


Mandy Coon

Lizzie Fortunato

Matt Singer

Lindsey Green (PR)

Pocket (app)

Work Wife (book)

Claire on Instagram

Making Ideas Happen (book)

Of a Kind on the Gamechangers Podcast

Where You Can Find Of a Kind

Claire on Instagram

Of A Kind

On Instagram

On Twitter

10 Things Newsletter

A Few Things Podcast

Of a Kind on the Gamechangers Podcast

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of Of a Kind


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