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Launching to a Private Beta & Executing the Perfect Press Launch

Maiden Home on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Nidhi Kapur, founder and CEO of Maiden Home, the company bringing you artisan-made custom furniture at a fraction of the designer price tag. Nidhi speaks about the importance of the research phase before entering a new market, the power of made-to-order products, and why customer experience is her number one priority. She also talks about her decision to initially launch her site to a private beta & how she capitalized on a perfectly executed press launch. Enjoy!

Maiden Home on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

Birchbox

High Point Market

Vision Documents

Shopify

CRM Software

Xero Accounting

The Outsiders (book)

Shinola

Milk Makeup

Sara Blakely of Spanx

Maiden Home on the Gamechangers Podcast with Savannah Hayes

Where You Can Find Maiden Home

Maiden Home

On Instagram

Maiden Home on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of Maiden Home

Dots

Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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