In this episode of the Gamechangers podcast, I’m talking to Michelle Cordeiro Grant, founder & CEO of Lively. With years of experience working for industry leader Victoria's Secret, Michelle knew there was something big missing in the lingerie industry: the real woman. She took her significant work experience and has spent the past several years building Lively. Michelle chats about the two key strategies that led her to collect 133,000 email addresses and to achieve 300,000 site visits in a single weekend, one month before launch, how she then adapted her launch strategy to fit the demand, how she's managing their 60,000 ambassadors to leverage her company and why the number one thing she looks for in a new hire is passion. Enjoy!
Some Things We Mention
How Harry's Collected 100,000 Emails Before Launch
Where You Can Find Lively
All photos courtesy of Lively
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