In this episode of the Gamechangers podcast, I’m talking to Emma & Victoria, founders of the incredible seaside lifestyle brand, The Beach People. Based in Australia, they are the geniuses behind the iconic round towel you know and love. Now sold in over 600 stores globally, Emma and Victoria manage a team of 30 employees, selling their product in 50 countries under 3 different business entities. The sisters talk about how it took them 18 months to find the right production team to create their first product line and how they sold all 500 units from their initial run in just 2 weeks…using only Instagram! They get into their quick tricks for getting out of a creative rut, the importance of designing innovative products that are new to market and how they created their empire while still achieving meta levels of work/life balance.