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Building a Team and Preparing for Scalability

Seltzer Goods on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Gay Lam, founder of Seltzer Goods, a stationery and gift brand known for their witty and humorous products which include greeting cards, tote bags, enamel pins, mugs, magnets, tea towels, the list goes on. Their product is carried in over 1,000 stores so chances are pretty good you’ve seen their stuff in person. Gay and I chat about a lot of great stuff but we particularly focus in on how to build a team and especially how to build the right team. We talk about how to grow from a one person company to a fully-fledged business and the importance of preparing your brand for scalability. Gay also makes her pitch that everyone should hire a product manager as soon as humanly possible. Plus, you’re not gonna want to miss her extensive list of best business books. I hope you enjoy!

Seltzer Goods on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

Seltzer Goods


The National Stationery Show (NSS)

Venture Asheville

Venture Asheville Elevate

Profit Margin Calculator


Who (book)

When (book)

Start with Why (book)

(Great) Employees Only (book)

The E-Myth (book)

Throwing Rocks at the Google Bus (book)

Core Competencies

Seltzer Goods on the Gamechangers Podcast with Savannah Hayes 

Where You Can Find Seltzer Goods

Seltzer Goods

On Instagram

 Seltzer Goods on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsSubscribe to Gamechangers on AndroidI hope you enjoy!

Savannah x

All photos courtesy of Seltzer Goods


Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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