In this episode of the Gamechangers podcast, I’m talking to Christiana Coop and Aimee Lagos, the founders and co-owners behind the beautiful home décor line, Hygge & West. Named for the Danish concept of "Hygge", which loosely translates to "cozy", their product is all about making your home a beautiful environment where everyday moments can be enjoyed. Launched 10 years ago, they’ve expanded from their hugely popular wallpaper collection into new product categories like fabric, shower curtains and most recently: a bedding line. We talk about how they self-financed their launch, how they drive traffic to their site using all the things, including an SEO team, what it’s like collaborating with designers on each of their product lines, how to develop and photograph a new collection and we also get some insider info on their first book!
Some Things We Mention
Shopify Recommended SEO Experts
Hygge & West Home: Design for a Cozy Life (book)
Where You Can Find Hygge & West
On Pinterest
I hope you enjoy!
Savannah x
All photos courtesy of Hygge & West
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