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Writing a Business Plan & Crowdfunding Your Launch

Appointed on the Gamechangers Podcast with Savannah Hayes

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In this episode of the Gamechangers podcast, I’m talking to Suann Song, founder & creative director behind Appointed, the stationary company bringing you insanely gorgeous everyday, elevated paper goods. Or put another way, "Beautiful Tools to Inspire Beautiful Work." With 60 product lines stocked in over 350 retailers across the country, Appointed has seen some serious growth since its launch three years ago. Suann talks about writing a business plan, how she funded the launch through a successful Kickstarter campaign of over 700 investors, how she showed proof of concept at the onset, and how she designed the business to be scalable from day one. Enjoy!

Appointed on the Gamechangers Podcast with Savannah Hayes

Some Things We Mention

Kickstarter

Adobe Illustrator

Adobe InDesign

Urbanic Paper Boutique

The New York Times Store

Need Supply

NYNOW

HBR IdeaCast (podcast)

How I Built This (podcast)

Design Matters (podcast)

Slack

Zenefits

Trello

Cuyana

Framebridge

Malcolm Gladwell

Appointed on the Gamechangers Podcast with Savannah Hayes

Where You Can Find Appointed

Appointed

On Instagram

Appointed on the Gamechangers Podcast with Savannah Hayes

Gamechangers on Apple PodcastsI hope you enjoy!

Savannah x

All photos courtesy of Appointed

Dots

Make sure you subscribe to the Gamechangers Podcast on iTunes, follow along on Instagram and join the Gamechangers Mastermind group on Facebook.

If you'd like to advertise on the podcast or suggest a guest we should talk to, you can email podcast@savannahhayes.com to chat.

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